Political parties are showing partisan, highly charged adverts to teenagers on Facebook and Instagram, Sky News can reveal. The Children’s Commissioner has described the practice of targeting young people as “irresponsible”. Sky News has seen 208 political ads shown to 13 to 17-year-olds on Facebook and Facebook-owned Instagram, where advertisers can target campaigns according to age. The majority of the ads came from the Conservatives, which showed 102 ads to teenagers, mostly featuring Boris Johnson. Sky News revealed last month that the Tories had welcomed the new prime minister with an online ad blitz costing tens of thousands of pounds. Labour only showed four ads to 13 to 17-year-olds, but these were extremely partisan. Two Instagram ads from the party featured a picture of Nigel Farage next to Tommy Robinson, and claimed that: “The only way to stop the far-right from winning is by voting Labour.” Users were urged to “double tap this and then share it to your story”. ...
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